--- title: 4 Email Signatures That Drive Conversions description: Email is an integral part of a business' internal and external interactivity. Don't understate the power of email signatures that drive conversions. image: https://www.responsiveinboundmarketing.com/hubfs/Can%20Email%20Signatures%20Get%20You%20Leads_.jpg --- [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20white.png?width=205&height=110&name=logo%20white.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20color.png?width=205&height=110&name=logo%20color.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) More results [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Let's Work Together](https://www.responsiveinboundmarketing.com/meetings/lframer30) [Let's Chat](https://www.responsiveinboundmarketing.com/meetings/lframer30) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Inbound Marketing Strategy](https://www.responsiveinboundmarketing.com/blog/topic/inbound-marketing-strategy) # 4 Email Signatures That Drive Conversions by [Gina Ionta](https://www.responsiveinboundmarketing.com/blog/author/gina-ionta) 3 min read Dec 5, 2017 10:30:00 AM It’s hard to believe that email is the oldest marketing tool around (the first email goes back to the 1960s!). Yet, when you put email up against modern communication methods (Live Chat, text messaging, on-demand AI customer support), it’s still alive and thriving. In fact, a business’ daily operation can heavily depend on email exchanges between employees, suppliers, and customers because not only is it an inexpensive and immediate means of connecting, it’s an excellent form of record-keeping too. But before you hit the “send” button, you can [separate yourself from the crowd](https://www.responsiveinboundmarketing.com/blog/how-to-start-using-your-competitors-to-grow) by adding email signatures that drive conversions.  ![Email signatures that drive conversions](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/Can%20Email%20Signatures%20Get%20You%20Leads_.jpg?width=400&name=Can%20Email%20Signatures%20Get%20You%20Leads_.jpg "Email signatures that drive conversions") \[DOWNLOAD\] [![Download my free whitepaper on how to create buyer personas, so you can better attract, convert and close.](https://no-cache.hubspot.com/cta/default/389011/f1611b4b-092d-4c00-8aba-b041dae67fe8.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/f1611b4b-092d-4c00-8aba-b041dae67fe8) An estimated 205 billion emails are sent and received daily, according to [The Radicati Group Email Statistics Report](http://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf). In inbound marketing, the key to making the perfect networking email is to keep the conversation going and give the recipient something to do in response. Below we show you 4 email signatures that drive conversions and that can foster a personal relationship with prospective or current customers, partners, vendors, and industry influencers.  ## Email Signatures That Drive Conversions **1. Add A Video ** Video content is dominating the visual marketing sphere while [52% of marketers](http://www.insivia.com/27-video-stats-2017/) worldwide name video as the type of content with the best ROI. So it would only make sense that your email signature is adorned with an awesome promotional video, even one that shows your company’s culture. The purpose of a video is to offer the recipient more information about your brand - in the form of a campaign, an offer,  event, etc. - in a more engaging way. ##### ![Add a video to your email signature](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/Email%20Signatures%20-%20add%20video.png?width=400&name=Email%20Signatures%20-%20add%20video.png "Add a video to your email signature")Credit: HubSpot **2. Share News** Got some news you’d like to share with your audience? Perhaps your company has been recognized for its accomplishments, or received a nomination or industry award. Spread the good news! Tag on to your email signature the link to the news article, blog post, or press release in which highlights your company news or headline. It’s sure to spark interest and result in higher traffic for your website. ##### ![Use your email signature to share news about your company](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/Email%20signatures%20-%20share%20news.png?width=400&name=Email%20signatures%20-%20share%20news.png "Use your email signature to share news about your company")Credit: [Sigstr.com](https://www.sigstr.com) **3.** **Include A Call To Action** One of the best capabilities of an email is that you can affix content that invites an actionable response. It’s clever, and personable. For example, including a CTA to a case study, white paper, webinar or to schedule a consultation, tells your audience that you’re easily reachable, available, and ready to help them. Concurrently, you can get recipients to share your content.  ##### ![Add a call to action to an email signature](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/hubspot%20CTA.png?width=450&name=hubspot%20CTA.png "Add a call to action to an email signature")Credit: HubSpot   **4. Make It Look Social** While every email you send is an opportunity to acquire a new lead or customer, email signatures that drive conversions should never be without clickable social media icons. Being present (and active) on social media is no longer optional in today’s modern business world, so letting your audience know that you exist on various channels gives them the opportunity to connect with you on [their favorite platform](https://www.responsiveinboundmarketing.com/blog/6-strategies-to-get-more-followers-on-your-facebook-page).  ##### ![Include social media in your email signature](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/Email%20signatures%20social.jpg?width=400&name=Email%20signatures%20social.jpg "Include social media in your email signature")Credit: Google Images So you see, email is not dead - far from it. We are so fixated on writing the perfect message that we often forget about our email signature - they too can influence interactions, sometimes in a subtle way. 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