3 Steps To Simplifying Your Webpage

2 min read
Nov 4, 2014 11:28:00 AM

I want you to do something for me. Look at some industry leader websites. Look at Apple, look at Nike, or find your industry leader’s webpage. What do they all have in common? Do they have a bunch of flashing text and “Click Here” icons? I don’t think so. Is every product ever created placed onto the home landing page? Not quite. So what is it then? They are simple, they put the viewers at ease and they don’t over do anything. Does your website fall under that description? If not maybe it's time to remove your home acoustic rendition of “Stairwy to Heaven” from the speakers of the clients you are scaring away and follow our 3 Steps to Simplifying Your Webpage.

  1. Delete the Unnecessary

I know what you are thinking. How do I know what is unnecessary? Well, probably most things on your page. Sparkling text, flashing animations, and music? Gone. A million widgets? Delete. So many call-to-actions you can't click anywhere without being sent to some offer? Erase. So what is left? All you are left with is the necessary items: a clear and simple menu, a highlighted product or service, a picture, and a call-to-action. People will respond to how easy your website is to navigate when they are not be harassed by music they don’t like and awful flashing animation everywhere.

  1. Organize Your Content

Now your company probably has various services or products, but where do you put them? Do you load all of them onto the homepage so everyone who lands on your page can scroll endlessly through a millions of disorganized products? I hope not! It is time for you to organize and categorize you products and services. Remove them from the homepage and break them into categories. Now this doesn’t mean every product and service has to be removed from the homepage, maybe you only offer one service? Well put it on the homepage. Let people know what you company does, but don’t over do it keep it simple and put something for every stage of the buyer's journey.

  1. Use Color…But Carefully

There are two ends to the color use spectrum: woefully overdone with a terrible rainbow of colors and the depressing overuse of one color. We want to find that happy medium. Color is good! People like color, but that doesn’t mean that every menu item should be a different color and all your text should be in rainbow. Also, don’t lack color. Having 100 variations of gray on your page is not exactly good design, but more of a lack of creativity. Find a nice balance. Use one or two color tones for the majority of your design with a few nice contrast colors for accent. Don’t forget the beauty of white. White is simple and works well with any color, so keep your pages white and create a simplistic design around it like Apple has done.

Simplifying your website is an easy process and will bring huge benefits! You don’t have be a world-class designer to create a beautiful design, just follow these three steps and you will be on your way to designing and awesome website. Also, remember what maybe seem simple to you, an expert, may not be simple to a brand new viewer. Test the site with some people and get some feedback. Little critiques can go a long way! 

Now that you have a great, simple website it is time to generate some leads! Check out our ebook with 30 Tips for Lead Generation.


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