Top 5 Inbound Marketing Strategies for Busy Working Moms

This year has been all about just trying to survive while your kids are home and your working. Moms have endless responsibilities on a day-to-day basis, particularly when they are working from home with a newborn. While you can’t get rid of all of your work, setting up systems to work for you can ultimately save you time and money. While you can set the baby in a swing so that you are hands-free, that only solves one of your problems. 

Spending hours trying to reach potential customers through phone calls and cold emails is no longer necessary. Instead of fighting with outbound marketing strategies that are costly and don’t work, set up inbound marketing processes that will bring in better results and for a longer duration than outbound strategies. Inbound marketing, which includes things like SEO, PPC, influencer marketing, and content creation is a much more efficient way of gaining new customers than outbound. For busy moms who need things to get done quickly, this is by far the best route to pursue. 

1. Social Media
   Let’s start with an inbound strategy that we all try, but not everyone is mastering: social media. As a parent, we know how much you’re juggling throughout the day. Social media can easily fall to the wayside as one of the lesser tasks in terms of importance, but it’s actually critical to building a brand. Busy moms can definitely benefit from scheduling social media posts ahead of time using a platform like HubSpot or Hootsuite, or you could also hire a digital marketing agency to run your channels.
   
   Ultimately, gaining traction on social media boils down to facilitating a community around your brand and connecting like-minded and like-hearted people over a shared interest. To level up your social media game, whether it’s on Instagram, Facebook, Twitter, Tiktok, or elsewhere, you have to create content for your audience that they will enjoy. 
   
   Don’t think of your platform as a place for sales pitches, think of it as a way of bringing together the people who will be the most interested in your brand. Be authentic with what you post -- your followers need to trust you before they will ever buy from you. Social media is your outlet to play a little, so be yourself and be sure to engage with others. You can even do this while you breastfeed or while your baby rocks in their bassinet. Once you’ve experimented with different types of posts and determined which are receiving the most engagement, you can create more similar types of content, boost it through a paid promotion, and grow your brand. 
   
   
2. SEO 
   SEO or search engine optimization is an inbound marketing strategy that most companies with successful marketing employ. While there are many different ways of optimizing your website and content, the most basic of these is to use keywords that relate to your business and help you rank higher on Google. Being more visible on search engines means people are more likely to find you and click on your site, which can lead to more conversions. So where do you get these keywords and what else is there for SEO? There are lots of online resources to help you out, but the most practical and time-efficient method is to hire a professional digital marketing agency that can fully optimize your site.
   
   
3. Create Exciting Content
   No one is going to want to return to a website they find boring, or that doesn’t frequently update its content. A huge part of inbound marketing is simply showing up consistently with high-quality content that people actually want to read and engage with. Think of your website like it’s a shop with products. Besides having great products, you also want your shop to be beautiful and constantly changing so that when customers return, it’s not the same every time. You need to give people a reason to return and exciting, fresh content is that reason. 
   
   To help you stay on top of your content creation, start by creating a calendar of what you are going to do every week for your business. While your baby always comes first, your list should include things like writing a blog post, creating a download for customers, and sharing tutorials. Many of these can be created quickly, like during quiet time while your baby takes a nap. Take advantage of all the media types you have at your disposal, from videos to interactive buttons that will get customers engaging with your site.
   
   
4. Share Your Expertise
   Education on a particular topic is one of the main reasons why someone might become interested in your company. They want to learn something new and you, as an expert in your field, are just the person to teach it to them. Seek out places to share your knowledge, from creating a group on Clubhouse and speaking about a specific topic, to writing a guest blog post for another related company that links back to your product or service. You can host a chat on Clubhouse while you are walking around the neighborhood with your baby in their stroller.
   
   Look out for opportunities to guest speak in your community, even if it’s just on a Zoom call. You can also host a webinar or do a Live video for your followers on social media. Every time you put yourself out there as someone who can provide real value, you are gaining the trust customers need to eventually purchase from you.
   
   
5. Lead Magnets
   Before you can convert someone to become a buyer, you need to entice them to visit your website or become an email subscriber. Instead of paid outbound strategies, try lead magnets, which are free to you (besides the time it takes you to create it), yet provide instant value to potential customers. Lead magnets typically include materials like ebooks, daily tips, a video series, etc. How they work is that you put out the concept of an enticing lead magnet that asks for a customer’s email address. Once they give you their email, the lead magnet will be sent to them. They get the amazing content they signed up for and you get to keep them as potential leads to email in the future. A win-win!

As a new mom, it helps to have as many of these processes automated as possible. Setting up your inbound strategies ahead of time will ultimately save you time and money. Don’t try to cut corners with paid advertising unless you really understand where your money is going. So many new moms make the mistake of only utilizing paid advertising strategies, which are actually way less effective and more costly than inbound marketing. In modern-day society, we are constantly bombarded with ads we don’t want, which has basically made us desensitized to their content. Don’t create ads that no one wants -- try inbound marketing and watch as your results flow in.