This year has been all about just trying to survive while your kids are home and your working. Moms have endless responsibilities on a day-to-day basis, particularly when they are working from home with a newborn. While you can’t get rid of all of your work, setting up systems to work for you can ultimately save you time and money. While you can set the baby in a swing so that you are hands-free, that only solves one of your problems.
Spending hours trying to reach potential customers through phone calls and cold emails is no longer necessary. Instead of fighting with outbound marketing strategies that are costly and don’t work, set up inbound marketing processes that will bring in better results and for a longer duration than outbound strategies. Inbound marketing, which includes things like SEO, PPC, influencer marketing, and content creation is a much more efficient way of gaining new customers than outbound. For busy moms who need things to get done quickly, this is by far the best route to pursue.
As a new mom, it helps to have as many of these processes automated as possible. Setting up your inbound strategies ahead of time will ultimately save you time and money. Don’t try to cut corners with paid advertising unless you really understand where your money is going. So many new moms make the mistake of only utilizing paid advertising strategies, which are actually way less effective and more costly than inbound marketing. In modern-day society, we are constantly bombarded with ads we don’t want, which has basically made us desensitized to their content. Don’t create ads that no one wants -- try inbound marketing and watch as your results flow in.