Top 13 Real Estate Lead Generation Ideas Specifically For You

4 min read
May 30, 2017 10:49:57 AM

 When someone is looking to buy or sell their home, you want them to choose your company. Real estate lead generation is an important part of your business because of the volume of clients you need to be sustainable. Even when people have a great experience with you, they will likely stay in their new home for at least a few years, so it is more difficult to have returning customers. 

Create unique content that will appeal to your audience. Buying or selling a home can be a stressful process. Use this as an opportunity to give people expert advice, and share tips and information they need to know. Here are some ideas for how you can start generating more leads. Real Estate Lead Generation

  1. Keep Up With Your Blog 

Business blogging is a necessary part of your real estate lead generation strategy. Generating blog subscribers gives you the opportunity build trust and nurture those leads into clients. You will need to develop an editorial calendar to help you publish consistently, and remember to focus on quality over quantity. Include a highly visible place where visitors can subscribe. Once you’ve got readers interested in the content on your blog, you need to convert them into a lead. The goal is gaining customers, right? Seal the deal with CTAs for relevant content offers. 

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  1. Leverage Social Media 

According to Social Media Examiner, 75% of marketers found their website traffic increased as a result of their social media efforts. Increased website traffic means more potential leads for your company. You may need to run a few paid social media campaigns, but the great thing about these is your ability to target who you reach. Choose characteristics based on your buyer personas and promote your most valuable content, not just home listings. It’s also a good rule of thumb to promote content pieces that have done well organically. So if you have a blog post or an eBook that is already popular, try running a social ad to promote it.

  1. Produce Video Content 

Video marketing is not a trend you can ignore. In 2017, video content will represent 74% of all Internet traffic. People love video, so it makes sense to include it as part of your strategy. Consider adding video tours of a home to its listing. Even better is 360 degree video, which allows people to really get a feel for the place and make them more interested in seeing it in person. 

  1. Create eBooks

Home buying and selling can be a complicated process that many people don’t fully understand. Use your content strategy as an opportunity to educate your future clients about real estate. You can do this through eBooks and guides, such as a guide to buying your first home, or things every homebuyer should know. Be sure to promote these content pieces on your blog and social media. 

  1. Share Success Stories 

When people are investigating real estate, they want to know that you can get the job done for them. Share examples of when you’ve successfully conquered a challenge for clients in the past. This can also help give additional insight into what it would be like to work with you. And with real estate lead generation, building trust and a human connection is important, since people with be interacting with you directly.

  1. Publish Customer Testimonials 

Before someone new decides to use you or your company to find their next home, they’re going to want to know how you are to work with. Do you listen to your client’s wants and needs? Are you a tough negotiator that will get them the best deal? One of the best ways to demonstrate this is through the opinions of previous clients. Publish the positive testimonials you have from clients in an easily seen part of your website. 

  1. Create A Resource List 

Create a gated list of resources that would be useful for home buyers or sellers to have. You should promote it through CTAs in blog posts or on social media to drive traffic and leads. 

  1. Design An Infographic 

Infographics and other visual content are appealing to people and an easy way to digest information. Plus, infographics are liked and shared on social media 3x more than other types of content, reports HubSpot. Try designing one about the timeline of buying a home, including the steps that need to happen. Break things down and make them visually appealing. 

  1. Answer FAQs 

People tend to have an extensive list of questions when it comes to real estate, so lay it out for them. Showing your company as an industry expert with helpful information will make people want to work with you. 

  1. Offer An Email Course

Email marketing is still a viable part of your marketing strategy. An email course may sound like a lot of work, but it can actually be quite simple to put together. Take a topic like selling your home. Gather up your most useful content on the topic and compile it into two weeks of daily emails. You can send subscribers blog content, eBooks, videos and any other content assets you’ve created, all designed to educate them on selling their home. Then give the course a compelling title like “How to Get Your Home Ready to Sell Fast,” to drive sign ups (and leads). 

  1. Host A Webinar

A webinar is a great opportunity to share your industry expertise to educate your audience. Try getting a group of local real estate experts together to discuss trends in the market or other tips for buyers. This type of content can help you drive quality real estate lead generation. 

  1. Make A Checklist

This is another type of content offer that you can require an email to access. Make it something that people can download and print out, such as a checklist of questions to ask during a house tour.   

  1. Create A Quiz

If BuzzFeed has taught us anything, it’s that people love quizzes. Keep the topic relevant to your company, while still having an element of fun. You should include a CTA with the results of the quiz, or links to additional content on a related topic to keep the visitor investigating your website.

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