Can you imagine life before the blogging and social media era of marketing? Believe it or not, chiropractic marketing existed before digital
– and if you’re a chiropractor who’s been around for a while, you know. Here, we’ll compare chiropractic marketing methods of the past to this new era of marketing that’s in every chiropractor’s best interest to leverage today! Before the Internet age, many, if not most, chiropractors had to go out and meet people face to face. Things were not as fast-paced then; people had a bit more time to interact with each other and listen to a sales pitch. Many chiropractors were doing spinal screenings at local parades or markets. The chiropractic patient experience began the moment a chiropractor and potential new patient met. And, if an appointment was made, the experience would continue at the office. Having a nice chiropractic office was the way to impress a patient. Yet,
the patient’s experienceultimately depended on the chiropractor’s skill level. The experience is what had the ability to really set your practice apart from others’.
After all, according to Seth Godin, “Experience is the only differentiator we have.” Now that 3 billion Internet users can find you online, your chiropractic patient experience is everything. When people are looking for a chiropractor, they want to find the best there is, as close as possible to their location. With Google and Yelp reviews, people can find out everything about you and your practice. Today, your new chiropractic patient experience starts online. You do not need to give Internet users a sales pitch in order to get them into your clinic. These new patients close themselves because your online reputation tells them that you are one of the best in town and many happy patients left 5-star reviews for your service.
So, make sure you’re dotting your i’s and crossing your t’s to ensure you’re providing the best patient experience possible – because your reputation and, essentially, business, rely on it! Provide a thorough exam and let your patient know what is going on. Start with few sessions and let the patient decide how many more sessions they need. Do not force them into something they do not want to do or do not feel comfortable with. Let your patient leave your chiropractic office with the same excitement as the moment they found you online. A great patient chiropractic experience will always lead to more 5-star reviews.
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