Panda 4.0 - What this big change means for YOUR business

2 min read
Jun 17, 2014 4:46:00 PM


Panda? Penguin? What??

On May 20th, Matt Cutts, the head of the webmaster team at Google, announced that Panda 4.0 had been released. 

That's big, especially because according to there are 4.38 billion pages on the World Wide Web as of today, June 17, 2014.

Sorry people, Panda 4.0 is around to stay — for a long long time. Google has been rolling out updates like this one to get to a point of no return. 

So what exactly is Panda 4.0 and what does it have to do with YOUR company?

Panda 4.0 is the latest Google algorithm release. Google claims they wanted to improve search results and wean out the "not so useful" and "thin" content from the top of search engines. Creating higher quality content is what the world wide web is striving to supply, and not only do I get it, I appreciate it. I am sick and tired of "Googling" something and seeing search results pop up, especially the paid advertisements, that are not exactly what I am looking for. You go Google. 

So what does this have to do with your company? There really are two different sides of the spectrum here:

1) Your business is new to the world wide web and you need to be aware of what is going on so you can create a well-versed site or 2) You're in the Marketing Department (not necessarily) and just learned about this. Take a deep breath, because we can help you to re-evaluate your marketing strategy.  Check in with your website/marketing team. See if they are creating quality content or are just paying to get you to the top by other means, and then contact us so we can help!

So what is your key takeaway? Add value to your website and create content that is educational, not just an overloaded keyword search piece. Not only do you want to make sure that this change didn't negatively affect you, but you also want to gain trust from your viewers.  

For a more in depth report, check out the Panda Recovery Guide that John McDougall of McDougall Interactive Marketing put together. It's a great piece and can give you more insight on what to look for and the right way of doing things.

Need a recap of how you can use SEO to build your website? Check out the free ebook!

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