Savvy interior designers know that inbound marketing is hot. It is an unprecedented way to help them grow their creative business. While you might rather be focusing on paint colors and fabrics, your competitors are looking at paint colors and marketing opps to stay ahead of you. Don’t get left behind! Check out these marketing tips for interior designers that will definately get you ahead of the game!
Get In Da Houzz
Social media platform, Houzz is booming. It is the place for all things interior design on the web. After all, 20 million users (and counting) can’t be wrong. The thing about Houzz that is so cool is that it is part idea board, part dream magazine, part professional listing all in one beautiful place. Designers can show off their amazing creations while the masses drool over soaker tubs and mosaic wall tiles.
We know that bath and kitchen renos are always hot, but Houzz also lets design pros showcase work in other areas like environmental design and staging. And Houzz profiles and categories are indexed by Google, so SEO is maxed when you sign up for the professional account. Be sure to get noticed by using high-quality photos and smart keywords.
Besides showcasing your work, Houzz lets you engage with potential clients in a social media format. Engage with homeowners, design stalkers, and other professionals through Q-and-As, general networking, and “ideabooks.” Just like with any SM, you never know who you will meet (virtually) and what that can lead to for your biz.
Get Found—Easily!
Search engine optimization (SEO) is nothing new. But it is a “classic” for a very good reason—it works! Perhaps you are a cutting-edge interior designer who has the most unique approach to furniture placement, but few clients. SEO-backed inbound marketing can have clients running to your site. If you are not a marketing expert, don’t worry because we are!
People are out there, they just need a little help finding you. When looking for help with home renovations or remodeling, the first thing most people do is an Internet search. Optimize your content with ranked, relevant keywords, meta descriptions, meta tags, image text, and more. Optimizing SEO is a win-win: clients find you and the info they are seeking, you discover potential clients and high-quality leads.
iPost summed it up nicely in an article with these words, “You must have a fabulous website and that site has to be on the first page of Google. The higher ranking the better. It’s not going to get there if you don’t have great content.”
Need more information on how to use SEO to increase your business success? Check out this free guide that separates SEO myths from the truth to make sure you left them behind in 2015.
