We here at Responsive Inbound Marketing thought that today would be a good day to get back to basics. We have explained what inbound marketing is, how you can utilize it, and how we can help, but we have never broken down why we believe that inbound is the future of marketing.
You may not have heard of inbound marketing (check out some of these posts to get the low-down on how it works!) but I am certain that you have encountered it and maybe even used it before.
Short and sweet, inbound is how to bring customers to you. Inbound is how to get customers to engage with your brand. Inbound is supplying content that brings customers to you, not chasing after unresponsive viewers. Inbound is Blogging, Facebook, LinkedIn, Twitter, website design, white papers, eBooks, infographics, and more. Now to the interesting part. Why do we think that inbound is the future? We all know that most of the world is online, and we have all heard and probably even seen that customers are engaging less and less with traditional marketing. How many people still watch television commercials or read company emails? Not many. Quickly finding the unsubscribe button on spammy emails has become a respected art form, as has learning all of the tricks to ignore cold calls and even websites with too much advertising. Mashable.com has a great infographic explaining detailing this a bit further if you want to check it out.
How do I get potential customers to engage with my marketing efforts? Create information that they want! With inbound marketing the goal is to create quality content, optimize your keywords and search engine optimization (SEO) to get it seen, and convince people to share it.
The #1 reason we truly believe in inbound is that it's not just creating content and dumping it into cyberspace. Inbound marketing is its own science. It is online brand management involving keyword ranking, testing, and linking to make sure that your content is there to be seen by those who can use it, learn from it, and start engaging with your company.
This might take time and money, but it has a proven track record of being less expensive and more impactful than traditional marketing. Want to know more?
Have a lot to think about and need something relaxing to complement your Friday afternoon? Check out the newest sounds of our offices with this week's Friday Fun link!