It's that painstaking task you've been dreading, but can't put off any longer. Your website is due for a check up and you don't even know where to start. Whether you're planning on a website redesign or you just want to assess its strengths and weaknesses in order to optimize your marketing strategies, a content audit is vital to your website's success.
Before you take a good hard look at your website to assess what works and doesn't work, it's important to have a clear understanding of your business goals, products and services to tailor your marketing efforts to your target audience. So if you haven't already, create buyer personas to paint a clearer picture of your prospective customers and their buying behavior.
Why perform a website audit?
Your goal in performing a content audit is to analyze your website to ultimately improve its performance, to meet customer needs and your organization's goals. Right? Is your content relevant and consistent? Are your inbound marketing practices effective? Is your content prioritized based on metrics (number of visitors and conversions)? Here is a list of 10 tips to performing a website content audit for the purpose of maximizing SEO and conversion results.
A great website is the heart and soul of your business online strategy. It's your marketing brochure. If you're looking to optimize your website with best practices for conversion results and revenue, download our free guide and learn 25 website must haves.