You’re the new coffee shop on the block and you’re determined to attract, retain, and grow your customer base – and your budget is slightly limited. How can you ensure that your shop will hold its spot on the block for years to come? Utilize inbound marketing trends to your best advantage!
So, what is inbound marketing all about? It focuses on attracting the right customers, at the right time, by producing the right content. In other words, it’s customer-centric with personal business engagement, as opposed to product-centric marketing. Instead of wasting valuable marketing resources on individuals non-relevant to your product, inbound marketing focuses on connecting businesses to leads with the highest propensity to become customers, and ultimately, long-time advocates of the business’ product.
Here are 3 key inbound marketing trends that can be directly applied to your shiny and new café with all the potential in the world:
1) Cost-effective Marketing
Let your customers come to you. Then, you’re able to learn about them, classify them, and service them better. When there’s a better connection between you and your customers, it’s easier to engage them. You’re more likely to gain leads from people who are interested in what you offer, which is certainly why inbound marketing delivers 54% more leads than outbound marketing, and at 62% less the price (HubSpot)! Content producing platforms, like blogs and social media, are typically free or at least cheap, and you’ll have a greater ROI through lead conversions and lower costs.
Keep these things in mind for your shop. Have segmented email lists so you can market to your customers on a more personal level, which is far more widely embraced than spam-type emails. You can also save time and money by emailing on a customer-preferred frequency. Entice your audience to buy coffee when it’s most relevant.
2) Improved Customer Relations
With a customer-focused strategy, you also improve customer-business relations, which entails offering your customers content and learning more about them through interactions. In short: be valuable to your customers. Once you’ve established this helpful voice, you’re also prompting improved branding, increased recurring sales, greater marketing reach, and increased leads. Offer exceptional customer-centric content and service to build brand credibility and loyalty. It’s a chain of value, really, because then you get brand advocating from loyal customers who’ll share your content online, giving your company greater visibility – and the content sharing is definitely more trusted from peers rather than messages that seem like a marketing ploy. People trust people, period.
Provide a blog post like a guide to making better coffee and engage with customers on Twitter. This is really a value exchange between you and your customers because this both generates leads and teaches you how to better serve them.
3) Visible ROI and Metrics
Lastly, it is crucial to see a transparent measure of your marketing initiative’s success so you can identify areas of improvement and further leverage cost-effectiveness and customer relations. Then, you’ll know for sure whether your marketing needs improvement or if another business facet is the actual issue. Ensure that your money is being well spent!
Data track visitors on your company website and their click actions so that you can see precise effects of your marketing.
These key trends are extremely important, relevant, and effective in today’s digital realm, and will guarantee business success for your awesome new coffee shop!
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