Gone are the days of cold calling customers or sending out mass emails to a purchased list. If you’re like us, and your agency has embraced inbound marketing strategies, then the inbound marketing services your agency offers should be closely tied to the inbound methodology: attract, convert, close, delight.
With each action in the inbound methodology, there are several tools that marketers can use. When inbound marketing services are based on these tools, you will help your clients create marketing that is relevant and useful to their customers, which is what we all really want anyway.
- Search Engine Optimization (SEO)
- Blogging and Content
- Social Media
- Content Offers
- Landing Pages
- Smart Forms
- Marketing Automation
- Email Marketing
- Sales Alignment
- Trigger Marketing
- Social Media Monitoring
- Dynamic Web Content
Clients turn to your agency because they don’t have the time or resources to use these tools themselves. As an agency, there are several inbound marketing services you definitely want to be offering to help your clients meet their marketing goals.
- Content Strategy
Starting by developing an inbound content strategy is one of the most important inbound marketing services an agency can offer its clients. Creating a plan will guide the rest of your clients’ marketing efforts. You’ll also want to help them set up an editorial calendar so that content will be published regularly.
- Content Creation
Once the client has a content strategy in place, it’s time to move on to content creation, the heart of inbound marketing. Your client’s content will need to appeal to their buyer personas. Even if they have their personas in place, it’s a good idea to go over them and see if they can be updated or improved. The content you create for your client will drive the rest of their inbound strategy by reaching their target audience and bringing in new leads.
- Search Engine Optimization (SEO)
As Google continues to make changes to its algorithm, it's important to stay on top of SEO best practices to ensure that all that awesome content you are creating gets found. Keywords are an important part of your SEO and blogging strategies. Make sure your agency knows how to find the best ranking keywords.
- Graphic/Website Design
A company’s website is generally where a lead will get their first impression of a brand, and you know what they say about first impressions. Graphic and website design services are part of making a positive first impression for leads, as well as making sure the content your agency is creating looks great. Help your clients make their website functional, easy-to-use, and appealing to their customers.
- Lead Generation
Once you have a visitor on your client’s website, you will need calls-to-action (CTAs), landing pages and content offers to continue providing them with relevant information as they move through the buyer’s journey. Your agency understands the importance of gaining leads using inbound strategies and best practices to increase conversion rates on landing pages. Email marketing and lead nurturing will also be important for clients.
Analytics are such an important part of inbound marketing, and a great way to demonstrate ROI to your clients. Offering analytics and reporting services to your clients will demonstrate how your inbound strategies are working, and allow for you and your clients to find areas for improvement.
- Website Audit
An important place to start with any new client is with a website audit. You’ll want to see what works well on their website, and where there is room for improvement. Talk with the client about their organizational goals. Content and SEO, along with design, are key areas to assess, as well as technical issues like the page load speed.
- Social Media
How are you going to get all of your hard work out to a network that has only engaged with you on the surface so far? By being able to promote your new offers over social media, you will be able to create new prospects that you will now be able to nurture.
- Drip Email Campaigns
Speaking of nurturing, putting together a couple of emails that you can use to keep your prospect interested and work them down the funnel is just as important as blogging.
Having all nine of these services (at the least) is very important to when it comes to the full strategy package. Being able to complete campaigns and work your prospects through the Buyer's Journey will end in success. Why would you do one without the other? Want to just hook the bait and not reel them in?
Inbound marketing practices produce 54% more leads than outbound methods, according to HubSpot. Help your clients convert more leads by offering them the inbound marketing services they need. See how Responsive Inbound Marketing helped one of their very first clients by putting the full inbound marketing strategy to the test!