If you're a small business owner in the early stages of development, you're probably hard at work attracting people. At the same time, you're polishing your conversion technique, showing people the value of your products/services. You've even closed deals and turned leads into customers.
So you have all of these customers—but how do go about you retaining them? After all, people need to be incentivized to keep coming back. If you are a B2C enterprise, here are some neat ways to use loyalty rewards apps to encourage repeat business.
LevelUp - This mobile payment app developes tailored rewards campaigns for your customers depending on your goals. Some examples include spend based, tiered loyalty, and refer-a-friend incentives.
Groupon - Over 650,00 local business have marketed with this mainstay application. Attract customers from an enormous pool of members, and keep them satisfied by offering them a host of rewards.
Perka - This app markets itself as a way to "turn occasional customers into loyal fans." As people shop more, they earn better perks. The most loyal customers will get ulta-personalized offers that make them feel like VIP members.
Swipely - This is a great solutions for restaurants and bars in particular. Swipely keeps track of which menu items are most popular among your most loyal clientele, providing insight on how to keep them happy.
Spendgo - Customers can use this mobile app to track their point-based rewards progress, access their receipts, and stay connected with your promotions. Spendgo also provides plenty of adoption and retention metrics.
SpotOn - This service actually gives you a tablet to track when your loyal customers visit your store and their purchase behaviors. There are many useful analytic and social features that come with this tablet-based app.
These tools work for small businesses because they are relatively cheap, easy to set up, and mobile-focused. They also take a lot of the hassle out of customer data so you can focus on other aspects of your business.
Loyalty apps are going to be sticking around for a while, much like Inbound Marketing...which means you gotta' know the basics before you can get it right:
