So you're a small business owner and you realize that in order to promote your company effectively, you need to have an online presence. So you've created a website filled with wonderful content promoting your products and services. Great, now that you're digitized, you're ready for a wave of new customers to come rushing through your doors! Time goes by. You're tapping your fingers and still waiting for that tide of fresh business to come surging in. So now you're thinking, "I created a website for the world to see, but no one is responding!"
We're here to tell you that this is a minor speed bump, and there's no need to fret because there's a simple solution to make your website work overtime for you. Drum roll please...It's called responsive design!
"Hmm, sounds real high tech, but what does it mean and how's it going to help my business?" Let's begin with a simple definition.
Responsive Design, In Short
This software automatically reformats your website according to whatever device your potential customer is using. It creates the optimal site navigation experience at all times.
Great. Sounds spiffy.
But you're ready to hear more, aren't you. Here are five reasons why your website needs responsive design:
According to Google, 48% of people said when they visit a website that didn't work well on mobile, it made them feel like a company didn't care about their business. I can speak from personal experience here. When I search for local kayak shops on my iPhone and click on one, only to find a website in which I have to pinch and scroll forever, I'll be immediately turned off and will assume the shop isn't serious about customer service. Seriously, a mobile site that isn't user-friendly just doesn't make a business look professional.
3. A site optimized for mobile increases your page rank
Search engines are programmed to display websites in order of relevancy. Part of what makes a website relevant is its optimization for the device a person is on. If your website is not responsive to someone's smartphone, Google will not display it as a prominent search result. Bad news for your company if you want to increase awareness.
4. Responsive design cuts costs
Developing two websites, one for desktop and one for mobile, and maintaining each one—well that gets to be pretty expensive. The responsive software takes away the need to build a separate site. It gives you the value of two user experiences at essentially half the cost!
5. Responsive design is automated
The software is built into Hubspot's site-builder. It make your website dynamic, instantly morphing according to the device it's on. Again, you don't have to worry about maintaining a separate mobile experience. This allows you more time to focus on your business!
Voila! Starting to feel like you can conquer the internet after all?! If you want to increase your website ninja skills, we invite you to download this free guide.