Let’s be honest: you’re probably spending too much on marketing your message. This may be because you aren't aware of certain industry tricks that can help maximize where, and exactly when, an ad gets exposure. Well, fear not – here, we’ll offer 3 expert tips on how to get the most out of your ad budget, for less.
- Geo-fence your message.
Although e-commerce is booming on mobile devices, around 95% of commerce still happens offline. In an effort to fill this gap, companies are creating marketing campaigns where coupons or ads only get sent to mobile devices if a shopper happens to walk within a geo-fenced area near a certain store or mall. This makes the ad highly targeted and relevant.
- Time your ad’s delivery.
Remember to ask about when your ad might be displayed, as online traffic tends to peak during the weekdays between 7pm and 11pm local time, according to a Federal Communications Commission report. Also, always be on the lookout for unexpected deals.
- Define your campaign’s goal.
Around 1 billion tweets are being sent out every couple of days on Twitter, so why not advertise there? Some brands aim solely for increased brand engagement, which can mean additional hits to a site through link click-throughs. Many, however, prefer actual sales of their products or services. So, it's worth digging into Twitter's conversation rate. Companies that pay for promoted tweets generate six times as many clicks as those that aren't promoted, and nine times as many re-tweets. And, messages linked to a video, photo, or some kind of free offer perform much better. Turn these viewers into leads by advertising where they’re hanging out: Twitter.
These 3 key tips will help you maximize your advertising budget and stop wasting time and money on efforts that really aren’t worthwhile for your company’s bottom-line. Be strategic, be relevant, and be resourceful to get the most out of your advertising!
Want to set better marketing goals? Make them SMART!
