2014 has seen a surge in inbound marketing practices. Some companies are still hesitant to make the shift from outbound to inbound tactics. If you’re one of those companies, these inbound marketing facts will surely change your mind.
The top 3 lead generating sources for marketers in 2013 were: social media, SEO, and email marketing…all of which are inbound practices and digital trends predicted for 2015!
93% of B2B organizations rely on content marketing in order to build brand awareness and generate leads.
Customers who receive email newsletters spend 82% more whenever they buy from the company.
Content marketing costs on average 62% less than traditional outbound marketing practices, yet generates 3 times as many leads!
77% of B2B markets use a blog as part of their marketing mix.
82% of marketers who blog daily report positive ROI results for overall inbound efforts.
Interesting content is one of the top 3 reasons people decide to follow a brand on social media.
78% of B2B buyers start their research with an online search, which is why SEO is so important.
63% of readers are more likely to be influenced by a blog post they read rather than a magazine article when they’re deciding on a purchase.
Companies that nurture leads will generate 50% more sales-ready leads at a 335% lower cost.
These inbound marketing facts make it pretty hard to ignore the success that stems from content marketing and other inbound practices. This shift from outbound to inbound marketing was very apparent in 2014, and will only continue to grow in 2015. If your company still hasn’t adapted, it’s not too late! Click below for some tips on how to blog better.