You have a million things to think about in a day and an ever growing to-do list. You know your inbound marketing efforts are important, but you just don’t have time to keep up with them regularly. Or maybe you have an in-house marketing team, but they don’t currently have the training or tools to carry out inbound campaigns. Sound familiar? 
This method works best when it is done consistently. Blogging several times per week, posting to social media regularly, creating content to generate leads, then nurturing those leads. It’s a lot to manage. An agency is a great option when your team just doesn’t have the time and resources to do it all themselves.
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If you can relate, then working with an inbound marketing agency could provide the solution to your problem. Hiring an agency will actually be worth it if the following resonates with you.
Your Marketing Isn’t Producing Results
The marketing your company does used to work well, but no longer seems to be producing the same results. You have heard about inbound marketing, and know it can work, but you’re stuck on where to begin.
An agency provides an outsider perspective on your company and also will know what to look for when identifying solutions for the problems you are facing. They can show how to effectively use inbound marketing to tackle the areas of your marketing that aren’t working. Creating an inbound strategy and a plan for your company to follow should be the first things to tackle with your agency.
But Can We Even Afford It?
Budget is an important consideration when deciding if you will work with an inbound marketing agency. But if the resources that are being dedicated to marketing right now aren’t giving you the returns you need, then putting some of those funds towards an inbound agency is worth it. Instead of wasting money on campaigns that aren’t working, allocating resources to an agency will show you what channels will actually produce the desired results.
Inbound Marketing efforts result in 3 times more leads per dollar than traditional marketing methods, according to Kapost.
Prove ROI
According to HubSpot’s 2016 State of Inbound Report, 43% of marketers say that proving the ROI of their marketing efforts is their biggest challenge. The awesome thing about the digital world we live in is that you can track the results of your efforts, and see where you’re succeeding so you can do more or improve. An agency can help you to set up and track the right analytics. Tracking and measuring analytics will not only show you what is working best for you, but allow you to calculate the actual ROI. And, according to the same report, calculating ROI leads to higher marketing budgets, so it really is a win-win.
Leave It To The Experts
It’s generally not a good idea to try and fix an electrical problem by yourself. You can try the DIY route, but sometimes the best option is to call in an expert. Inbound marketing agencies specialize in this. They live and breathe this stuff all day long. And they love it. Their expertise is one of the biggest reasons it is worth it to work with an agency. As Sensible Marketing writes, the value comes from “a core understanding of how everything works and how it all fits together in the larger picture of your business and your prospects/customers.” They know how to do their job well and help your business.
Your marketing team might need multiple additional people to have an expert in blogging, social media, analytics, graphic design, email marketing, and user experience. If you don’t currently have people on your team who can do those things at a level that produces great results, then look at an agency as an extension of your team who can make up the difference.
Get The Most Out Of Your Technology
Does your company have a CRM or a marketing automation tool that isn’t being utilized effectively? This software can be majorly beneficial, but if you don’t know how to use it to its full potential, then that expensive purchase isn’t doing you much good. An agency can show you how to use your software and other marketing tools, or even recommend some for you to use, that will make your marketing efforts easier.
It’s important to remember that an inbound strategy is an investment. Real results won’t happen overnight, and when looking to shift your company’s marketing strategy, you will need to be prepared for the work. By choosing the right inbound marketing agency partner to have by your side, it becomes easier to continue along the inbound path.
