What You Should Look for in an Inbound Marketing Firm

2 min read
May 31, 2016 9:30:42 AM

Once you decide to collaborate with an inbound marketing firm, you need to research to find the best for you. With so many different agencies out there, how do you know which one to pick? Every inbound marketing firm has its strengths and challenges, so use these guidelines to find the best partner for your unique needs and budget.inbound marketing firm

Research and Reviews

What is one thing that you almost always do before buying a new product? Look it up online. Well, this is no different. Look up potential agencies online, look at their client lists, read case studies. Look for reviews or user comments to get a feel for how they conduct business and how others have enjoyed working with them. Pay close attention to the types of businesses they work with and any industry competitors. For best results align with at a firm with expertise in your industry or niche.

Questions and Answers

Once you have narrowed your search, it’s time to meet and interview potential inbound marketing firms. This is an opportunity for you to get your specific questions answered and get a personal feel for whom you may be collaborating with.

On the flip side, the agency or firm should also be asking you questions, such as what are your goals, who are your ideal customers, what successes and failures have you had, what campaigns are you running or planning. This should be a back-and-forth discussion of your wants and needs and their ability to help you reach your goals.

Preaching and Practicing

Look for an inbound marketing firm that does what they say. You want to see that they are executing the strategies and approaches that they are recommending to clients. For example, if a particular firm is all about blogging and social media interaction, but not actually doing it, what does that say? You should be able to see their practices in action and the results of those strategies. It is critical that they can develop and execute a well-rounded, customized inbound program for you—not just a one-size-fits-all approach.

Delivering Results

You may meet some inbound marketing pros that you really like, but the bottom line is whether or not they can deliver on their executables. Look for inbound marketing firms that have documented success, but are also innovative, adaptive, and cutting-edge. Technology changes rapidly and you need a marketer who can keep pace with—and integrate—the latest.

Overall, while every firm is different, there are general characteristics you should be looking for when researching and vetting inbound marketers. It comes down to finding the best match for you needs, budget, and clients.

For more help finding the best fit, download our complimentary guide to choosing an agency or in-house marketing pro.

What to consider when choosing an inbound marketing agency

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