Native Advertising is another one of those buzz terms that seems to have proliferated in the marketing world the past couple years. With ad spend dropping like a rock in the print medium, newspapers and magazines have looked at this new method as a creative new way to bring in revenue within their digital platforms. Even social media websites have used it as a way to finally monetize their millions of users.
So what exactly is native advertising? In short, it's content that appears in a medium's organic content stream, but is actually paid for by an advertiser. At first glance, this may sound a lot like an advertorial. But if one follows the rules of content creation within the realm of inbound marketing, native advertising can actually serve as great content for readers.
Make it educational.
One way to make a reader trust your native advertising it to make it educational. Think about the platform in which you are placing the content, and gain an understanding of what types of problems the users of that platform need help solving. If that particular media channel is host to users trying to educate themselves on certain topics, why not help them along with more informative content?
Establish trust.
If the user finds that your content actually provides useful information, then it won't be treated like advertising. The reader will be thankful for being helped along the educational journey, and will likely keep you in mind when looking to solve a future problem. This problem may end up involving a solution that your company can sell!
With inbound marketing, it's all about attracting leads with great content. If your content strategy includes blogs (and it should), then check out these writing tips. If you want to stay up to speed on all that inbound marketing can offer your company, be sure to follow us on LinkedIn.
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