--- title: Drive Traffic and Rankings with These Google SEO Success Factors description: SEO is about ensuring your website content is successfully picked up by search engine results, like Google, and ranked high for searchers to find. A recent study shows which SEO success factors marketers should focus on for optimal results. image: https://www.responsiveinboundmarketing.com/hubfs/Stock%20images/SEO.%20Button%20on%20Modern%20Computer%20Keyboard.%20Internet%20Concept.%203D%20Render..jpeg --- [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20white.png?width=205&height=110&name=logo%20white.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20color.png?width=205&height=110&name=logo%20color.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) More results [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Let's Work Together](https://www.responsiveinboundmarketing.com/meetings/lframer30) [Let's Chat](https://www.responsiveinboundmarketing.com/meetings/lframer30) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Inbound Marketing Strategy](https://www.responsiveinboundmarketing.com/blog/topic/inbound-marketing-strategy) # Drive Traffic and Rankings with These Google SEO Success Factors by [Megan McLean](https://www.responsiveinboundmarketing.com/blog/author/megan-mclean) 2 min read Aug 8, 2018 8:28:20 AM If you want an easy example of disruptive technology we use everyday, look no further than search engines, such as Google. Google uses thousands of signals to rank web pages, and nobody can figure out what they are. These signals are ranking algorithms to determine which web page is most relevant to what it is you’re searching for. As ranking algorithms change almost constantly, we list the various types of search engine [(SEO) success factors](https://www.responsiveinboundmarketing.com/blog/why-local-seo-matters-for-your-business) that can deliver big results for your marketing strategy.   ![SEO success factors](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/Stock%20images/SEO.%20Button%20on%20Modern%20Computer%20Keyboard.%20Internet%20Concept.%203D%20Render..jpeg?width=400&name=SEO.%20Button%20on%20Modern%20Computer%20Keyboard.%20Internet%20Concept.%203D%20Render..jpeg) #### **SEO Success Factors** SEO success factors are elements that improve search engine rankings and website traffic. When you type a search query in Google, it uses a variety of factors to determine what will be most helpful for you. Take a look at the following Google SEO success factors that can improve your traffic and rankings, according to a study conducted by [Zyppy](https://zyppy.com/seo-success-factors/).   These factors are categorized by: - Critical Factors - Important Factors - Influential Factors \[DOWNLOAD\]  [![Are you committing SEO mistakes that are ruining your website's ranking with Google? Learn 10 SEO mistakes you should avoid.](https://no-cache.hubspot.com/cta/default/389011/b7354b4c-c8b7-4c8a-b9f9-3ea1afe78514.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/b7354b4c-c8b7-4c8a-b9f9-3ea1afe78514) ### **Critical Factors** ### **1. Target User Search Queries with Your Content** SEO grows your website’s and webpage’s [online visibility](https://www.responsiveinboundmarketing.com/blog/is-seo-the-same-as-content-marketing) in organic (non-paid) search engine results. An effective technique to improve your chances of getting found in search results is by strategically sprinkling SEO keywords across your website.  Keywords are relevant terms people search for while trying to find their answer in Google. Your goal is to make sure your content ranks high on the first page. This [Forbes article](https://www.entrepreneur.com/article/317033) gives you great tips on how to balance creativity and SEO in your content. #### **2. Ensure Your Content is ‘Crawlable’ in Search Engines** Here's an interesting fact. Search engines use search bots to collect data from websites, a process called crawling, which helps users find your pages. You need to make sure search bots have no trouble finding and indexing your web pages. A developer or system administrator can take care of your site’s crawlability or you can follow these [10 great tips to increase Google’s crawl rate on your site](https://havepresence.com/make-site-crawlable/). ### **Important Factors** ### **3. Layout and Design** A good website matters for every business. These factors contribute to page layout, smooth navigation, and a savvy design, while focusing on increasing engagement, leads and conversions.   \[DOWNLOAD\]  [![Download our free whitepaper on 25 website must haves to ensure your website is up to date.](https://no-cache.hubspot.com/cta/default/389011/7bbcbfdf-cf1d-4d0d-b8f4-c94bca0e65d1.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/7bbcbfdf-cf1d-4d0d-b8f4-c94bca0e65d1) **4. Social Sharing** Social engagement on Facebook, Twitter, or LinkedIn builds stronger relationships with your prospects and customers. Consider these other ways social media is critical to your marketing strategy: - It boosts your brand’s reputation - It drives more traffic to your website - It increase sales - It’s cost-effective ### **Influential Factors** ### **5. Use Successful Link Building Strategy** Be sure to link your content to trusted sites. For instance, the higher quality the link is, the more authority it will have to get ranked higher in search engine results. Google, for example, will weed out a website if it believes it’s not trustworthy. **6. User-friendly URLs** You need to use best practices for user-friendly URLs to improve your Google ranking and have an advantage over your competitors. Here’s a checklist to ensure your URL structure is up to code: - Use short URLs - Include one or two keywords in your URL to give you a slight ranking boost - Make it easy to read - Using HTTPs instead of HTTP is better for SEO ### Optimize Your Website for Search Engines #### Need to improve your site's performance in search? Find out the biggest SEO mistakes you should avoid in our free whitepaper! [![SEO mistakes during a website redesign](https://no-cache.hubspot.com/cta/default/389011/747dbc98-2c9b-4198-9675-bb273830a565.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/747dbc98-2c9b-4198-9675-bb273830a565) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.responsiveinboundmarketing.com/blog/drive-traffic-and-rankings-with-these-google-seo-success-factors&text=Drive%20Traffic%20and%20Rankings%20with%20These%20Google%20SEO%20Success%20Factors) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.responsiveinboundmarketing.com/blog/drive-traffic-and-rankings-with-these-google-seo-success-factors&t=Drive%20Traffic%20and%20Rankings%20with%20These%20Google%20SEO%20Success%20Factors) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.responsiveinboundmarketing.com/blog/drive-traffic-and-rankings-with-these-google-seo-success-factors&t=Drive%20Traffic%20and%20Rankings%20with%20These%20Google%20SEO%20Success%20Factors) Previous story [← What is Blockchain and How Can It Affect Your Digital Marketing?](https://www.responsiveinboundmarketing.com/blog/what-is-blockchain-and-how-can-it-affect-your-digital-marketing) Next story [Meme Marketing: Not Just a Trend →](https://www.responsiveinboundmarketing.com/blog/meme-marketing-not-just-a-trend) ### Get Email Notifications - [Privacy Policy](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/privacy-policy) - [About Me](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/about-me) - [Resources](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/resource-page) - [Schedule A Meeting](https://www.responsiveinboundmarketing.com/meetings/lframer30) Copyright © 2026 Responsive Inbound Marketing ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Megan McLean", "url" : "https://www.responsiveinboundmarketing.com/blog/author/megan-mclean" }, "datePublished" : "2018-08-08T12:28:20.000Z", "headline" : "Drive Traffic and Rankings with These Google SEO Success Factors", "image" : [ "https://www.responsiveinboundmarketing.com/hubfs/Stock%20images/SEO.%20Button%20on%20Modern%20Computer%20Keyboard.%20Internet%20Concept.%203D%20Render..jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.responsiveinboundmarketing.com/blog/drive-traffic-and-rankings-with-these-google-seo-success-factors", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.responsiveinboundmarketing.com/hubfs/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing, LLC" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Megan McLean" }, "dateModified" : "August 8, 2018, 12:43:22 PM", "datePublished" : "2018-08-08 12:28:20", "description" : "SEO is about ensuring your website content is successfully picked up by search engine results, like Google, and ranked high for searchers to find. 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