Digital marketing has been around since the 90s, but with all the fast-paced updates, it can seem like a confusing new beast every few years. As complicated as it may be, your manufacturing company can’t afford to ignore it – 90% of industrial buyers research suppliers online, and only 34% of manufacturers say that offline promotion is effective. A stellar online presence will help win you more business, and it makes you stand out from the competition as well! If you want some tips on how to get started, check out these 5 crucial pieces of digital knowledge manufacturers need to know:
1. Product Catalogs and Specifications
Your customers want to know what they’re getting, and it’s up to you to tell them! Create catalogs for the products that you offer, and make sure that each product has its own page with detailed specifications. People won’t buy from you if they’re not sure that the product is what they want.
2. Custom Quote Forms
If you do custom manufacturing, be sure to have a custom quote form. If a potential buyer can’t find that information on your website, don’t assume they’ll pick up the phone to find out – it’s much more likely that they’ll head to your competitor’s site, where they can find a quote online with ease.
3. Demo Videos
Your factory and processes are what make your brand stand out – so show them off! Don’t wait to bring your clients there in person; make a video that will convince them to choose your company.
4. LinkedIn and YouTube
Manufacturing and social media might not seem compatible, but don’t write it off too quickly. The secret to social media success is choosing the right platforms – namely, LinkedIn and YouTube. Manufacturing companies rate the effectiveness of these platforms at 54% and 66% respectively, so it’s worth making an effort!
5. Immediate Notifications
In the digital age, people expect instant answers, even in conversation. If a potential client contacts your company looking for more information, it’s crucial to respond ASAP or risk losing the client. So, set up notifications to ensure that you and your team respond to queries in a timely manner.
Now you know the key secrets to success in digital marketing for manufacturers. Use your newfound knowledge to delight your customers and outshine your competitors!
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