If you want to increase organic traffic for your tech company and turn your audience into leads, then you need to pay attention to SEO. The first listing of Google search results receives a 34.36% clickthrough rate. Even getting your company on the first page of search results (because let’s face it, who actually looks at the second page?), can turn into a huge win for business. 
We’ll let you in on 10 SEO secrets all tech marketers ought to know.
- Get Consistent With Content
Inbound, and digital, marketing revolves around content. But just generating content isn’t enough to rank in search results. Write for humans first. You can’t get away with stuffing keywords into a blog post without providing any useful and relevant information. Nobody is going to read it, and chances are Google won’t even let them find it in the first place. People are searching for solutions to a problem, so provide them with some guidance in a natural and conversational tone.
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- Run An Experiment
Running a test is a way to understand your audience and what they respond to better. SEO testing works a little differently than other tests you may run, but you can try making changes to individual pieces of content. Use experimentation to understand which channels drive the most traffic as well. Just like with the rest of your marketing efforts, it's important to track metrics to see how things are working.
- Optimize Your Website
You can’t succeed with SEO without optimizing your website. Make sure that each page of your website includes an SEO-friendly URL, meaning the title of the page should be listed. This allows search engines to figure out what the page is about more easily. On-page SEO is also important, including the content and HTML of each page. Images and video content also help with your page ranking, so include your keyword in the filename and alt text.
- Links
Along with regularly publishing educational content, you need to include links to additional information. This will help continue the conversation for your audience and positions your company as a helpful resource. Don’t just link to anything, though. Quality links from reputable sites demonstrate that your website is also of high quality, which search engines like. You should include internal links as well, when appropriate.
- Google+
One of the top SEO secrets is that if you aren’t already using Google+ to share your content, you should be. Aside from the 343 million active users, one of the key reasons to take advantage of Google+ is that it can help improve your ranking. It immediately indexes your posts, making them searchable and more likely to turn up in those coveted first page results spots.
- Keywords
With keyword research, focus on long-tail keywords that will attract the right kind of visitors. Think about your buyer personas when deciding on keywords, and use Google Keyword Planner or HubSpot’s SEO tool to help you. Ask, what are our customers searching for? What questions do they have? What language do they use? It can be tempting for a tech company to focus on technical keywords or jargon, but it’s important to remember that you are providing a solution to a real human with a problem.
- Draw People In With Titles
A funny or intriguing title is your first chance to draw people in, and show them that your content provides them with the answer they’re looking for. Meta descriptions are important for actually getting people to click on your post, so be descriptive of the page’s content and always include your keyword.
- Local SEO
If your product or service has a local focus, be sure to include a local SEO strategy as part of your general efforts. You can do this by adding your location to your long-tail keywords, as well as localizing your content to include information of interest to people in your area. This SEO secret also comes in handy if your company is targeting a specific area of potential customers. If your company specializes in improving button production and the highest concentration of button factories is in New Jersey, then you want to make sure people in that area can find you.
- Keep Things Fresh
Refresh and reuse old blog posts by adding additional information and content. People gravitate towards newer content, and search engines look on it more favorably as well. If a post was popular once, there’s no reason it can’t be popular again! And don’t forget to re-promote your new(ish) and improved post on your social media platforms.
- Create A Community
It can be easy for tech companies to get a little caught up in how awesome their product or service is and trying to share that with people. Creating a platform where people can learn what else is going on in the industry will drive them to your website. Be a resource where people can talk about industry news and developments and get their questions answered. Don’t just limit yourself to your specific product. HubSpot is a great example of a tech company that has expanded and become a go-to resource for marketers around the world.
