With the many new ways of distributing and consuming educational media content, new behaviors are emerging surrounding how students access learning media. One of these new behaviors is content mining: the rapid search, discovery, and consumption of short-form video content.
Content mining, or students’ “snacking” on learning content in an on-demand way, is especially prevalent on smartphones. And, with mobile video consumption rising 16x since 2011, new mobile-specific ways of consuming and engaging with learning content are surely on the way.
So, how can institutions create content that's designed to be content mined by students? It comes down to video length, searchability, and mobile delivery. In order to create engaging video that’s designed for content mining and binge learning, remember to:
When your educational videos are designed for content mining, your reach will be stronger. Keep your methods relevant and your content engaging to really capture your audience!
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