Brands are always coming up with new and innovative ways to capture their audience. If you frequently browse social media news feeds, you probably come across memes several times a day. You know...those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media.
Wondering how you can spice up your brand’s voice using memes the right way? Let’s dive in on some examples.
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But first, here’s a very short history about memes.
Rewind to 1976 when Richard Dawkins wrote The Selfish Gene. In his book, he coined the word meme and describes it as a cultural evolution and the spreading of ideas - fashion, melodies, etc.
Fast forward to today and you've got the modern meme representing people in unison using cultural symbols and social ideas through visual communication - on the Internet, duh!
Why Marketers are Embracing Memes
Who said social media is a dark place? Well it can be, but it can also make you laugh and feel connected with others. Brands are taking advantage of the meme culture on social media to enhance the value of their online marketing. They're creating catchy content people can share and that can potentially go viral (crossing fingers). This approach is way more appealing and engaging, don't you think? After all, it works well with Millennials.
Creating your own meme requires a lot of thought. You need to establish goals on how you want your audience to associate the meme to your company. And you’ll want to use text that match well with your brand and also find the right time to post it across your social media channels.
Sometimes the most random or ridiculous memes get picked up so quickly and go viral. These brands struck Internet gold with these images or cultural symbols they recycled into their own memes:
Want to learn how to implement the best social media strategies in your marketing plan? Learn best practices and tricks with our free social media marketing guide. Download here: