How can you attract qualified prospects to your website? It’s all about your content. Before you start communicating with prospects and attract them to your site, you need to clearly define who these people are. In defining your qualified prospects, you are actually creating buyer personas that represent your ideal customers. You can write for your audience using buyer personas.
It’s clearly difficult to attract prospects if you have no content published. Fortunately, there are many kinds of content to get started with, including blogs, eBooks, infographics, videos, white papers, and case studies. Everything is content, and the content you can create is endless. One strategy for getting started with content creation is to create a series of blog posts that answer your qualified prospects' frequently asked questions. When your content offers answers to prospects’ questions, they’ll be prompted to click through your site, bringing in more traffic.
But, it’s not enough to create content once and call it a day; you have to keep it up. Google especially loves to see continuous and unique content creation, which benefits your goal of attracting qualified prospects to your website in a few different ways, such as:
When it comes to attracting visitors, you have to work for it. Content promotion through social media helps you grow your reach and attract more site visitors. Make sure to promote on relevant social channels, based on your buyer personas.
It can be hard to get started with content creation, but once you do, you'll start to see an increase in website visitors and qualified leads – all the way through your sales funnel to prospects. Before you know it, awesome content creation will be second nature!
Want to learn more about creating smart content? Check out this awesome infographic!