Which social media platforms are most effective in the design world? Or, what kind of content should be leveraged across those platforms? When designers get it right, there’s a lot that is learned, which helps further develop social media strategies. Here, we’ll discuss the top 3 social media platforms for interior designers to leverage.
Facebook is still the most popular social media platform, so designers tend to post content on Facebook, especially in order to introduce this large audience to their other social media platforms. In terms of the kind of content posted, a surprise makes an impact; that’s when you’re most likely to convert Facebook friends to newsletter subscribers and Pinterest buddies. On Facebook, likes and shares mean you’ve turned your audience into brand evangelists.
This is a platform where designers really get to indulge themselves, and where the audience can do the same thing. Shared content can teach a lot. The magic of Pinterest is that even if a follower doesn’t actually like your post, it will, in its own way, lead them to one they love just as much as you love the original. All the while, they’re getting more excited and more articulate about what they do and don’t want. For designers looking to understand their clients’ needs and desires, nothing could be more helpful.
Twitter works best as a professional, insider platform for interior designers. Twitter is where you can network, follow trends with those designers, and find out what’s going on behind the scenes in all aspects of the biz. Tweeting out a great find is a way to give other designers or vendors a sense of what’s trending or selling in real time. Twitter is the place to give shout-outs to vendors, whether it’s about a product you love or a great experience working with them. It’s a really convenient way to build some professional capital with the colleagues you need to succeed in this line of work.
When designers utilize all three of these platforms, their followers and colleagues get a much clearer sense of who they are and then become part of their professional family. These popular platforms are each perfect for a few different aspects of the business and can help interior designers “get out there” in the right ways.
Interior designers can set smart marketing goals and execute them on social media. Click below to learn how your business can set smarter goals!