---
title: How Can Inbound Get Me Customers? The Decision Stage
description: Turn leads and site visitors into customers with inbound by providing the right content to visitors in the decision stage.
---

[Responsive Inbound Marketing Blog | Use HubSpot like a professional](https://www.responsiveinboundmarketing.com/blog)

# [How Can Inbound Get Me Customers? The Decision Stage](https://www.responsiveinboundmarketing.com/blog/how-can-inbound-get-me-customers-the-decision-stage)

 Written by [Maggie Kelleher](https://www.responsiveinboundmarketing.com/blog/author/maggie-kelleher) | Jun 13, 2014 4:31:00 PM

Sick of buyer personas and the buyer's journey yet? Well we are almost done! We have gone over [why buyer personas are important](https://www.responsiveinboundmarketing.com/blog/3-quick-tips-for-marketing-managers-to-understand-the-buyers-journey) as well as the [first](https://www.responsiveinboundmarketing.com/blog/a-buyers-journey-through-your-inbound-the-awareness-stage)and [second](https://www.responsiveinboundmarketing.com/blog/how-do-i-become-a-trusted-online-source-the-consideration-stage) stages of their journey and the research process before a purchase, but how do I make sure that a buyer chooses my company? I will go over just that in this final installment of our four-part buyer persona blog series.

It is definitely important to catch prospects in the educational stage of their journey. I want my company to be my prospects' trusted source, and I can establish that trust in the early stages. But when it comes to the decision stage, *content is still important.* 

I need my website to take the leads I have nourished and turn them into customers, and you do too! This happens during the decision stage. 

In the **decision stage** a prospect has defined their problem, decided on a strategy, and is compiling a list of available vendors and products to implement that solution. Be on the top of a prospect's list by making their job easier. By supplying prospects with vendor and product comparisons, case studies, trial downloads, product literature, and even live demos, I can bring prospects making a decision to my site by giving them the information that they are looking for. 

Are you a marketing manager or business owner looking to get into inbound marketing? Then you are one of our buyer personas! We cater our content just for you, so follow us on [Facebook](https://www.facebook.com/ResponsiveInboundMarketing), [Twitter](https://twitter.com/RspnsvInbndMktg), [LinkedIn](https://www.linkedin.com/company/responsive-inbound-marketing-llc-?trk=biz-companies-cym), or [G+](https://plus.google.com/u/0/+Responsiveinboundmarketingboston/about) to get updates on inbound! And if you have reached the decision stage, take a peek at our pricing and how working with [Responsive Inbound Marketing](https://www.responsiveinboundmarketing.com/)can save you money! 

We will keep our **Friday Fun** link short today to let you get the most out of your busy Friday, but for a quick laugh, check out [this video](https://www.youtube.com/watch?v=Fc1P-AEaEp8&list=PL30BFB50685A0252B&index=4). As a part of the technology world we laughed a lot at this one and thought you might, too! But remember, your customers are not afraid of technology and you should not be either. [Responsive Inbound Marketing](https://www.responsiveinboundmarketing.com/contact-responsive-inbound-marketing) can help! 

[View full post](https://www.responsiveinboundmarketing.com/blog/how-can-inbound-get-me-customers-the-decision-stage)

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