Takeaway: If you are not using video on your site, a large percentage of you target market is not finding you during online searches, which means there is a good chance they are going to your competitors. Video helps prospects find your site by boosting your Google rank.
Takeaway: Despite demand, resist the urge to just slap some video content up on your site. Develop a plan and make the effort to create a professional, polished video that viewers will enjoy and remember. You want to be memorable for the right reasons, not for having a terrible video.
Takeaway: This one is pretty straightforward: if you are looking for increase your conversion rate, start using video on your pages. Try A/B testing a landing page with video versus one without.
Takeaway: It might not be that your subject matter is not interesting, but busy people often prefer a quick video to grab their attention rather than text.
Takeaway: At this point, if you are not using some form of video, you are in the minority and are at a disadvantage compared to those who are. It is time to step up your video marketing initiatives.
Takeaway: The bottom line in business is to gain customers, increase sales, and make money. This number gives you clear insight into one of the best ways to make that happen.
Takeaway: Echoing the takeaway above, if you want increased interest and sales, use video to illuminate the benefits of your product or service.
Takeaway: While firm numbers are difficult to pin down, the average person spends around 20 hours a week online (OfCom), which means more than 6 of those hours are spent consuming video. Even the more modest stats of around 8-10 hours a week would still mean that more than 2 hours a week is spent watching videos. If those numbers don’t open your eyes, what will?!
Takeaway: Take a look at your ideal client and buyer personas. If you are trying to reach the “internet generation” then video is imperative to your success.
Takeaway: We all know that people are busy and have short attention spans, so in order for video marketing to be effective it must grab viewers’ attention immediately and hold onto it. Get your message out quickly and efficiently.
If you do not currently use marketing in your inbound marketing, it is time to reassess your plans and goals. The numbers tell the story and it is easy to see that video will have huge impact on your success rate.
Video is just one of the ways to increase your leads. Want more?