What is inbound marketing and why has it been the most effective marketing method for doing business online since 2006? Clearly, something must be working. But, what exactly is happening down the buyer's journey that makes people not only want what you’re selling, but become delighted so much that they advocate for you?
Choosing between hiring an in-house marketer or working with an agency is not an easy decision. There are pros and cons to both sides – so how can you conclude which option will better help you achieve your goals?
Redesigning your website isn't all glitz and glam. In addition to giving your website a fresh new look, you'll have a chance to improve your site's performance in search, so you can get more traffic.
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
If you want to segment your audience and produce the most targeted marketing campaigns, you must first create relevant buyer personas. But how do you go about creating these buyer personas?
We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue?
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
This guide will help you make the most of your investments by detailing the metrics and best practices for inbound marketing channels including...
Creating a professional-looking LinkedIn company page can be a pretty daunting task. So if you're starting from scratch or just re-designing an existing one, all you need is our guide to creating the perfect company page!
Social media is – well, what isn’t it for modern businesses? Brands simply need to utilize social media to remain competitive today. With strong social media marketing strategies, companies can grow their customer relationships and digital presence.
There's a reason why nearly every marketer today is making Millennials a priority. There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market.
What is inbound marketing and why has it been the most effective marketing method for finding patients online since 2006? Clearly, something must be working. But, what exactly is happening down the buyer's journey that makes people not only want what you’re offering, but become delighted so much that they advocate for you?
As you plan for a new year, quarter or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.
If you’re in the market for an inbound marketing superstar to join your team and drastically enhance your marketing efforts, you’re not alone. Today, many proactive businesses are leveraging the power of digital marketing to grow both their online presence and their customer base – which now go hand-in-hand, with a lot of help from the inbound marketing methodology.