Free Inbound Marketing Assessment

What is Inbound Marketing?

Unlike traditional, or “outbound,” marketing, inbound marketing is focused on attracting people to where they want to be. Customers are people who love your brand and your product, so it only makes sense to appeal to the people who have an interest in what you do. This means no more expensive ads or purchased email lists – the Inbound Methodology is all about creating content that aligns with your customers’ interests. This content draws them towards your company, generating inbound traffic that you can convert, close, and delight over time.

 

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Attract

Getting traffic to your site is nice, but attracting the right traffic is what really matters. The inbound marketing methodology focuses on attracting the people that are most likely to become leads, and, ultimately, happy customers - the right people.

This can be done through blogging, SEO, optimizing site pages, and social publishing.

Convert

After attracting website visitors, the next step is converting them into leads by collecting their contact information through enticing offers, such as white papers, e-books, case studies, or infographics.

Inbound marketers can use forms, calls-to-action, and landing pages to convert visitors into leads.

The Impact of Inbound

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

Nurtured leads make 47% larger purchases than non-nurtured leads.

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

Close

Closing means you're close! In inbound terms, you close when you transform leads into customers. This can be done through Customer Relationship Management (CRM), closed-loop reporting, and email nurturing.

Delight

You've made it! You've gained a customer - but that's not the end of the road. Successful inbound marketers continuously engage with and delight customers - so much so that they become your happy promoters, or brand evangelists. Companies can utilize surveys, smart calls-to-action, smart text, and social monitoring to delight.

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Responsive Inbound Marketing has been an invaluable asset, helping our strategic media and buying agency become proficient in HubSpot, utilize the analytics, and create compelling content to appeal to our B2B prospects and clients. Lindsey and team are always available, easy to work with, and extremely knowledgeable about the HubSpot tool. We would definitely recommend Responsive Inbound Marketing.

Michelle LeWinter

SVP - Market Development Women's Marketing

How Responsive Inbound Marketing Helps Achieve Your Goals

Develop Inbound Marketing Blocks

There is a 45-day onboarding period for a reason. We want to get to know your business as if we were an internal hire. During this 45-day onboarding period we learn about your individual business, your industry, your buyer personas and that is just the beginning. We do a thorough website and HubSpot portal audit so you are starting off on the right foot. 

Strategy

Our team is comprised of 6 specialists that are experts in their field. They create a strategy solely based on the needs of that individual client and we implement them as a team. There is a reason why we run the campaigns we do and a method to our madness.

Produce The Ingredients To A Successful Campaign

Along with the strategy, our team creates the design, graphics, and content for your site.  We handle all of the essentials that go into your inbound marketing strategy so you do not have to!

Analyze And Learn From Our Inbound Marketing Efforts

Sure, you can print out reports on your own, but do you know what they mean and how to break them down? Do you know the importance of how everything works together? We explain everything that happened within the last month, what worked what didn't, and grow from there!

Dedicated HubSpot Portal Account Manager

We take pride in knowing the HubSpot portal inside and out, which is why you do not need to! Our Account Managers will manage your HubSpot account for you, post blogs for you, send emails for you and much more! 

 

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