Which HubSpot Certification Is Right For Me?

3 min read
Feb 15, 2017 11:45:13 AM

As a marketer, staying up to date on the latest trends and best practices in the digital marketing industry helps you to be successful. HubSpot Academy offers several courses taught by experts that cover every area of inbound marketing. Each certification course takes only a few hours to complete and is comprised of a series of video content, as well as study guides and other materials to make sure you master the content. At the end, you’ll need to take a test and once you pass, you’ll be able to show off your new skills with a certification banner to use on LinkedIn, your email signature or even to print out as a certificate.

HubSpot CertificationThe courses are all free, but some do require you to be a HubSpot customer in order to access them. Whether you’re looking to grow your career or your business, there’s a HubSpot certification for you.

Inbound Marketing Certification

The perfect HubSpot certification to start with is the inbound marketing certification. More than 50,000 people have gotten a certification. The course covers the inbound marketing methodology fundamentals, including SEO, blogging, landing pages, lead nurturing and analysis. You’ll learn why inbound marketing is an effective strategy and how each component works together.  

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Marketing Software

This is one of the few HubSpot certifications that is only available for HubSpot customers. If you are a customer, this course is a must and will give you both the inbound and technical skills required to make the most of your HubSpot software. HubSpot’s marketing platform has tons of features and tools designed to make your marketing campaigns more effective and valuable for your customers. In fact, 17,000 companies around the world use HubSpot, so getting certified will serve you well now, and in the future.  

Email Marketing

Email has a 3600% return on investment, and chances are it’s part of your marketing strategy. Make sure your email marketing is on the right track and that you’re using it to its full inbound potential. This course teaches how to use lifecycle marketing, segmentation, email design, deliverability, analytics and optimization and will help you get the most out of each email you send.

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Content Marketing

This is the latest certification to become available. If you’re not sure what the difference is between inbound marketing and content marketing, or you’ve been referring to them interchangeably, then this course is for you. Content is a fundamental component of your inbound strategy to generate leads and convert customers. This course covers how to create repeatable processes for content creation and promotion, as well as how to produce better content and get the most out of each asset to grow your audience.  

Inbound Sales

Inbound techniques don’t stop at marketing, and can help your sales team be more productive and effective. With consumers conducting most of their research online before interacting with sales, it’s important to understand how to connect with your potential customers through developing outreach strategies and creating personalized presentations, which this course covers. Sales team members will also learn the basics of the inbound sales methodology.

HubSpot Design

This certification is for web designers who are already familiar with CSS and HTML, and covers various HubSpot tools that design custom modules, edit page CSS and HTML code. All you need to do to access this course is sign up for a free HubSpot marketplace portal account, unless you are already a HubSpot customer.

Growth-Driven Design

This HubSpot certification is designed with a web or marketing agency in mind. You’ll learn the “Growth-Driven Design methodology,” as well as how to set up your team, process and pricing strategy to help your agency become the best it can be.

There are a few other certifications that are only available if you are a HubSpot customer or partner agency, but the courses listed will cover all of the basic inbound skills you need. Become a stronger marketer and get started on your certification.lead generation tips, tricks, ideas

 

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