Your company’s business blog is a fundamental part of your inbound marketing strategy and an important platform to share content with your customers. However, when you’re starting out with a business blog, it can be tempting to make it all about how great your company is, causing your prospects to lose interest fast.
If you follow an inbound approach and focus on meeting the needs of your buyer personas (scroll to the end of this article for more information), you’ll be well on your way to enjoying the full impact of blogging.
Did you know?
63% of marketers report that generating traffic and leads is their biggest marketing challenge, according to HubSpot's 2017 State of Inbound report.
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25 Stats on the Impact of Business Blogging
Did you also know that once you publish a blog post, it continues to work for your company? With the SEO and content strategy, your post can continue to rank in search engine results long after it's first published, continuing to drive traffic to your website and convert leads. You can also increase the life of your content by re-promoting and reusing old blogs.
Here are good reasons why blogging for business is well worth the effort.
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Internet users in the U.S. spend 3X more time on blogs than they do on email. (Source: HubSpot)
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B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
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69% of businesses attribute their lead generation success to blogging. (Source: HubSpot)
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Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
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Companies that blog have 55% more website visitors. (Source: Simple Marketing Now)
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82% of marketers who blog get positive ROI. (Source: HubSpot)
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Companies that published 16+ blog posts per month got almost 3.5X more traffic and 4.5X more leads than companies that published between 0 - 4 monthly posts. (Source: HubSpot)
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You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website (Source: Tech Client)
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Marketers who prioritize blogging are 13X more likely to achieve a positive ROI. (Source: HubSpot)
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57% of companies with a blog have acquired a customer from their blog. (Source: HubSpot)
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Blogs have been rated as the 5th most trusted source for accurate online information. (Source: Searching Engine People)
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B2C companies that blog generate 88% more leads per month than those that do not. (Source: Rick's Tips)
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90% of consumers report that they find custom content useful. (Source: AdWeek)
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By 2020, customers will manage 85% of their relationships without talking to a human. (Source: Kapost)
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Long-form blog posts generate 9x more leads than short-form blog posts. (Source: Curata)
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Top three ways bloggers drive traffic to their posts: Social Media Marketing; Search Engine Optimization; Email Marketing. (Source: Orbit Media)
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94% of people who share posts do so because they think it might be helpful to others. (Source: Ad Pushup)
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Companies who blog receive 97% more links to their website. (Source: HubSpot)
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45% of marketers say blogging is the #1 most important piece of their content strategy. (Source: Social Media Examiner)
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Blog posts continue to drive traffic and generate impressions up to 700 days after they go live. (Source: Izea)
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70% of consumers learn about a company through content rather than ads. (Source: Tech Client)
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Businesses that blog get 126% more lead growth than businesses that do not blog. (Source: HubSpot)
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The length of the average blog post is up 19%…about 1050 words. (Source: Orbit Media)
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78% of Internet users conduct product research online. (Source: HubSpot)
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B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0 - 1 times per month. (Source: Impact)
Buyer Personas: The Holy Grail of Blogging
The key to created ultra-targeted content is to first drill down your buyer personas. Buyer personas are based on your market research and real data about your ideal customers. Once you have your buyer personas established, you can better support their needs by addressing their pain points and answer their most important questions through your content.
Take advantage of our free template to create concrete and organized buyer personas.
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