People like watching videos and every year the video marketing trends change. They would rather watch a video than read a blog post or other content. Maybe this is because one minute of video is worth 1.8 million words, according to Forrester, which makes it easier to get a message across in a shorter period of time. Developing a video marketing strategy can be an effective way to engage your audience and stand out from your competition. 
In 2017, video content will represent 74% of all Internet traffic. Reaching your customers on the platforms and using the formats that they prefer needs to provide the structure for your marketing strategy. That now includes video. 25% of consumers will lose interest in a brand if they don’t have a video explaining their product or service. This is not something to be ignored. Video helps people to have a more realistic experience, and feel more sure of what they’ll be getting when they make a purchase. Recognize the value of video as a way to convey your message in the format your audience wants. Video does, however, also need to be an investment. Quality video will go a lot farther than something that is thrown together.
See how you can incorporate these video marketing trends into your marketing strategy.
Live Video
Live video will likely be one of the biggest video marketing trends this year. If your business hasn’t yet tried Facebook Live and is wondering the benefits, it is a simple, cost effective way to add video into your marketing strategy. It can be used to demo products, broadcast an event or answer customer questions. The number of viewers watching live video increased by 81% in 2016, according to Livestream, so this is probably something your audience is looking for. Plus, live video performs well on platforms like Facebook, increasing the likelihood of your content being seen organically.
Facebook also recently launched 360-degree live video, reports Tech Crunch, which will create even more options for live video and improving your customer experience.
Social Media Video
When it comes to video on social media, almost all platforms are making it a priority. Publishing your video across all of your social media channels will increase the chances that your audience will see it. But be sure to customize the video for each platform. A 90 second Facebook video won’t work on Snapchat.
Ten billion videos are watched every day on Snapchat, according to Digital Trends. For companies, there is huge potential to reach your audience on Snapchat. The story format popular on Snapchat has also recently become a feature on Instagram, allowing companies an additional way to engage with their audiences. Instagram and Snapchat are battling it out for more users with their story features. Either one can be an option for your business.
Video In Email
Using video thumbnails in your emails can increase your click-through rates and conversions. People are more likely to engage with the video content in your email, spend more time reading the message, and open the email in the first place when they know it contains video.
The video content you choose to include in your email can be used to nurture leads and move them along the buyer’s journey, just like your written content does.
Video Landing Pages
A video on a landing page can increase conversion by 80%, over a text only landing page.
This may be part of why people have been found to be 52% more confident in making a purchase when a website has video content. Expect to see this video marketing trend popping up more and more.
Video is a powerful way to engage your audience and convert leads into customers. Get on board by integrating these trends into your strategy.
