7 Platforms You Can Use For Analytics

2 min read
Jul 11, 2016 9:37:29 AM

Unless you are paying attention to analytics, how do you know whether or not your inbound marketing is hitting all the right points? Analytics are key to measuring and interpreting the success and failure of your marketing campaigns and initiatives. Luckily for you, you don’t have to go it alone—there are many great platforms you can use.platforms to use for analytics

  1. Google Analytics

Just because it is the most well-known, does not mean that it is the best option for you. But, powerful, versatile, and free (up to 10 million site hits per month), Google Analytics dominates the landscape. Appropriate for businesses of all sizes this platform easily shows you what is working and what is not. Plus, the mobile-friendly platform is continually innovating.

  1. HubSpot

HubSpot’s fully integrated analytics platform provides you with metrics for all of your critical assets including website, landing pages, forms, and emails, and CTAs. Excels at giving detailed contact profiles with interaction history. Customizable and mobile-friendly.

  1. KissMetrics

Although they do not offer a free option, the KissMetrics’ monthly fee is a very reasonable $30 a month. While their high-quality analytics software platform may not be as well-known as their popular blog, it excels at tracking individual user behavior as well as overall user lifecycle. Also, it does a good job of measuring conversions.

  1. Open Web Analytics

Described as the open source version of Google Analytics, this platform offers some similar features but also has some drawbacks, like testing options. But since it is not cloud-based, you maintain complete control once it is downloaded to your systems. Good for tracking and analyzing site traffic.

  1. Mint

Simple and user-friendly, Mint includes some of the well-known features from Google, letting you track visits, visitors, referrals, and popularity. A one-time $30 activation fee enables you to use the platform for as long as you like. Helps you track subscription patterns, measure visitor data, and pinpoint what is generating the most interest.

  1. Clicky 

Inexpensive and easy to use, Clicky is similar to Mint in that it is also a great tool for beginners, freelancers, and startups. The lack of depth might turn off some savvy marketers, but the simplicity of focusing on critical site data will be refreshing to those easily overwhelmed by the myriad options of other platforms. Real-time info in a user-friendly service. 

  1. Moz

Moz’s strength lies in its deep-rooted SEO experience and knowledge. The tool will analyze your site’s performance and offer actionable advice for making things better. If you struggle with SEO, this tool will help you streamline your workflow with detailed data and strategies for improvement.

Mastering metrics is hard. With so much information available for you to interpret and analyze, it can be intimidating and overwhelming. The good news is that there are myriad tools and platforms available to meet your needs, regardless of industry or budget.

Now that you have access to better analytics, let's find out the ROI and ensure the success of your marketing strategy.

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