Every year more and more inbound marketing facts and stats float to the surface. The numbers and case studies don’t lie—when done correctly inbound marketing works and can greatly increase your ROI. With this in mind, I set out to find the most interesting, surprising, and enlightening inbound marketing facts. Unless otherwise noted, all numbers are current; dating from 2014 to present day.
Blogs and Blogging
Here are some statistics on blogging from the experts at HubSpot:
1. 43% of marketers have generated at least one customer from their blog
2. 82% of marketers that blog daily generated customers from their blogs
3. 57% of marketers who were committed to blogging monthly could trace customers back to their blogs
4. Marketers who prioritize blogging are 13x more likely to enjoy positive ROI
5. 84% of inbound marketers (compared to only 9% of outbound marketers) cite organic sources like blogging, SEO, and social media as rising in importance
6. Companies that blog generate 126% more leads than those that don’t
7. On average, blogs give websites 434% more indexed pages and 97% more indexed links. (Inbound Writer).
Social Media and SEO
And speaking of social media, here are some inbound marketing facts that emphasize its importance.
8. Facebook accounts for approximately 21% of social media referral traffic in the world (techcrunch.com) and
9. According to Shareaholic, Facebook drives 23% of all traffic across the entire Internet
10. 84% of B2B marketers use some form of social media (Aberdeen)
11. 59% of marketers use social media for 6 or more hours every week (Social Media Examiner)
12. And while Social Media Examiner notes that 83% of marketers indicate that SM is important to their business,
13. Awareness Inc. tells us that 53% of social media marketers do not even measure their success
14. Twitter has approximately 320 million monthly active users (techcrunch.com)
15. And almost 10% of Americans use Twitter during work hours (Ad Week)
16. SEO leads have a 14.6% close rate as compared to outbound leads at 1.7% (HubSpot)
17. 87% of people today use a search engine, and 78% of people use it to search for products and services (HubSpot)
18. 68% of all organic clicks go to the top three search results (eConsultancy)
19. 75% of search engine users never scroll past the first page of search results (HubSpot)
Inbound Marketing and ROI
20. ROI is higher with inbound marketing. According to HubSpot (2013), 41% of marketers said that could prove inbound ROI for their company
21. On average, inbound leads cost 61% lessthan leads from outbound marketing methods like billboards, direct mail, or radio advertisements (HubSpot)
22. Marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year (New Breed Marketing)
Email Marketing
23. Email marketing continues to be a successful lead-generating strategy with 66% of consumers having made an online purchase as a result of a marketing email (HubSpot)
24. Email is almost 40 times better at acquiring new customers than Facebook and Twitter (McKinsey & Company)
25. And, my favorite inbound marketing fact of all, according to The Huffington Post (2012), the bird in Twitter’s iconic logo is called Larry, named after legendary Boston Celtics forward Larry Bird. What Boston girl wouldn’t love that!?
We hope you feel empowered and inspired by these inbound marketing facts and that they encourage you to keep pushing forward. However, if this post makes you feel a little intimidated, don’t worry. Download this free guide to Inbound Marketing 101 and get started today!
